Information Design for Advocacy

Visualizing Information for Advocacy: An Introduction to Information Design written and designed by John Emerson, Principal at Apperceptive LLC. & Backspace and coordinated and produced by the Tactical Technology Collective.

Visualizing Advocacy

This beautiful pamphlet teaches basic Information design which is the use of

pictures, symbols, colors, and words to communicate ideas, illustrate information or express relationships visually.

The objective is to assist NGOs to communicate with information design so they can:

  • tell their story to a variety of constituencies;
  • use it as an advocacy tool, for outreach or for education.
  • facilitate strategic planning by making a visual map of a given situation.

There is access to data and there is making data accessible. This is the first grassroots data aesthetic communication tool I have ever come across, and it is wonderful.